Area 51
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Fred Perry
In 1940 Fred Perry, a world famous tennis player, was approached by Tibby Wegner, an Austrian footballer, who had just invented an antiperspirant device. Perry added a few modifications and together they created the first ever sweatband. Inspired by the prosperity of their first product Perry went on to launch his first line of T-shirts at the 1952 Wimbledon. With immediate success Fred Perry quickly became a fashion household name and symbol of Mod Culture with his iconic laurel wreath.
Men's Shirts
New Arrival
Assembly Label
Eddie Check Long Sleeve Shirt - Black/Brown
$180.00
SMLXL
New Arrival
Assembly Label
Eddie Check Long Sleeve Shirt - White/Grey
$180.00
SMLXLXXL
New Arrival
thisisneverthat
Plaid SS Fishing Shirt - Sage
$230.00
SMLXL
New Arrival
South2 West8
6 Pocket Dobby Shirt - Black
$395.00
SML