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In Your Area Since 2000.
Dedicated to our careful curation of both local and international brands, Area 51 is your destination for all things desired, classic, attainable and progressive.
Our Story
Founded in 2000, Area 51 is one of New Zealand's leading premium streetwear stores, centrally situated on the corner of Dixon & Cuba St, Wellington's cultural epicentre for fashion, fine dining, art galleries, music venues & more.
At Area 51 our focus has always been to showcase the best brands in a well curated, architectural space. To this day, our motivation has always been to evoke emotion, and to provide the best product and experience possible for our customers.
LATEST ARRIVALS
New Arrivals
Adidas
Italia 60s - Dark Brown/Gum
$220.00
8910111213
New Arrivals
Adidas
Taekwondo Mei Ballet - Brown/Gum
$190.00
5678910
New Arrivals
Adidas
Japan - Core Black/Core White/Night Grey
$240.00
56789101112
New Arrivals
Patagonia
Torrentshell 3L Rain Jacket - Autumn Orange
$300.00
SMLXLXXL
New Arrivals
Patagonia
Women’s Torrentshell 3L Jacket - Berry Fig
$300.00
XSSML
New Arrivals
Patagonia
Classic Retro-X Jacket - Dark Natural/Cobalt Blue
$380.00
SMLXL
New Arrivals
Norse Projects
Stensholt Cotton Wool Check Blouson - Charcoal Grey
$870.00
ML
New Arrivals
Norse Projects
Falster Heavy Check Shirt - North Sea
$480.00
SMLXL
