In Your Area Since 2000.

Founded in 2000, Area 51 is one of New Zealand's leading premium streetwear stores, centrally situated on the corner of Dixon & Cuba St, Wellington's cultural epicentre for fashion, fine dining, art galleries, music venues & more.

Dedicated to our careful curation of both local and international brands, Area 51 is your destination for all things desired, classic, attainable and progressive.

Our Story

At Area 51 our focus has always been to showcase the best brands in a well curated, architectural space. To this day, our motivation has always been to evoke emotion, and to provide the best product and experience possible for our customers.

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