Area 51

Nudie Jeans are a Swedish denim brand based in Gothenburg, Sweden. Since they began in 2001 Nudie Jeans have followed the same agenda; to produce their garments in the most fair and sustainable way possible. With the use of only high quality fabrics and top class sewing Nudie Jeans are made with 100% organic cotton, no pesticides and no harmful chemicals. And, they’re designed to be worn – a lot. Fortunately, every pair of Nudie Jeans comes with a promise of free repairs, no matter where you go with from.

Assembly Label was born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, their collections are clean and considered, favouring high-quality materials and refined detail over adornment.