Area 51

Founded in Oregon, USA in 1972 by Bill Bowerman and Phil Knight, the legendary Nike sportswear label needs little introduction. Designed for sport and crafted for life, their cutting edge sneakers, finished with the iconic 'Swoosh' are embedded in the brand's DNA and worn globally by the world's top athletes and tastemakers alike.

Assembly Label was born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, their collections are clean and considered, favouring high-quality materials and refined detail over adornment.