{
"id": "header",
"settings": {"menu":"main-menu","announcement":""},
"menu":[{
"url" : "\/collections\/latest",
"title" : "Latest",
"links" : []
},{
"url" : "\/collections\/mens-new-arrivals",
"title" : "Mens",
"links" : [{
"url" : "\/collections\/all-mens",
"title" : "Apparel",
"links" : [{
"url" : "\/collections\/mens-tops-tees",
"title" : "Tops \u0026 Tees"
},{
"url" : "\/collections\/mens-shirts",
"title" : "Shirts"
},{
"url" : "\/collections\/mens-sweaters-knits",
"title" : "Sweaters \u0026 Knits"
},{
"url" : "\/collections\/mens-jackets-coats",
"title" : "Jackets \u0026 Coats"
},{
"url" : "\/collections\/mens-shorts",
"title" : "Shorts"
},{
"url" : "\/collections\/mens-pants",
"title" : "Pants"
},{
"url" : "\/collections\/mens-denim",
"title" : "Denim"
}]
},{
"url" : "\/collections\/mens-footwear",
"title" : "Footwear",
"links" : []
},{
"url" : "\/collections\/accessories-all",
"title" : "Accessories",
"links" : [{
"url" : "\/collections\/mens-hats",
"title" : "Hats"
},{
"url" : "\/collections\/mens-beanies",
"title" : "Beanies"
},{
"url" : "\/collections\/mens-sunglasses",
"title" : "Sunglasses"
},{
"url" : "\/collections\/mens-wallets",
"title" : "Wallets"
},{
"url" : "\/collections\/mens-backpacks",
"title" : "Bags"
},{
"url" : "\/collections\/mens-socks",
"title" : "Socks"
}]
},{
"url" : "\/collections\/mens-sale-1",
"title" : "Sale",
"links" : []
},{
"url" : "\/collections\/all-mens",
"title" : "Shop All",
"links" : []
}]
},{
"url" : "\/collections\/womens-new-arrivals",
"title" : "Womens",
"links" : [{
"url" : "\/collections\/womens-view-all",
"title" : "Apparel",
"links" : [{
"url" : "\/collections\/womens-tops-tees",
"title" : "Tops \u0026 Tees"
},{
"url" : "\/collections\/womens-shirts",
"title" : "Shirts"
},{
"url" : "\/collections\/womens-sweaters-knits",
"title" : "Sweaters \u0026 Knits"
},{
"url" : "\/collections\/womens-jackets-coats",
"title" : "Jackets \u0026 Coats"
},{
"url" : "\/collections\/womens-dresses",
"title" : "Dresses"
},{
"url" : "\/collections\/womens-skirts",
"title" : "Skirts"
},{
"url" : "\/collections\/womens-shorts",
"title" : "Shorts"
},{
"url" : "\/collections\/womens-pants",
"title" : "Pants"
},{
"url" : "\/collections\/womens-denim",
"title" : "Denim"
}]
},{
"url" : "\/collections\/womens-footwear",
"title" : "Footwear",
"links" : []
},{
"url" : "\/collections\/accessories-all",
"title" : "Accessories",
"links" : [{
"url" : "\/collections\/womens-jewellery",
"title" : "Jewellery"
},{
"url" : "\/collections\/womens-sunglasses",
"title" : "Sunglasses"
},{
"url" : "\/collections\/womens-handbags",
"title" : "Bags"
},{
"url" : "\/collections\/womens-wallets",
"title" : "Wallets"
},{
"url" : "\/collections\/womens-beanies",
"title" : "Beanies"
},{
"url" : "\/collections\/mens-socks",
"title" : "Socks"
}]
},{
"url" : "\/collections\/womens-sale",
"title" : "Sale",
"links" : []
},{
"url" : "\/collections\/womens-view-all",
"title" : "Shop All",
"links" : []
}]
},{
"url" : "\/collections\/footwear-new-arrivals",
"title" : "Footwear",
"links" : [{
"url" : "\/collections\/limited-edition",
"title" : "Limited Edition",
"links" : []
},{
"url" : "\/collections\/mens-footwear",
"title" : "Mens",
"links" : []
},{
"url" : "\/collections\/womens-footwear",
"title" : "Womens",
"links" : []
},{
"url" : "\/collections\/shoe-care-accessories",
"title" : "Shoe Care",
"links" : []
},{
"url" : "\/collections\/footwear-sale",
"title" : "Sale",
"links" : []
},{
"url" : "\/collections\/footwear",
"title" : "Shop All",
"links" : []
},{
"url" : "#",
"title" : "Brands",
"links" : [{
"url" : "\/collections\/adidas-footwear",
"title" : "Adidas"
},{
"url" : "\/collections\/asics",
"title" : "Asics"
},{
"url" : "\/collections\/birkenstock",
"title" : "Birkenstock"
},{
"url" : "\/collections\/converse",
"title" : "Converse"
},{
"url" : "\/collections\/dr-martens",
"title" : "Dr Martens"
},{
"url" : "\/collections\/nike-footwear",
"title" : "Nike"
},{
"url" : "\/collections\/reebok",
"title" : "Reebok"
},{
"url" : "\/collections\/suicoke",
"title" : "Suicoke"
},{
"url" : "\/collections\/vans-footwear",
"title" : "Vans"
}]
}]
},{
"url" : "#",
"title" : "Brands",
"links" : [{
"url" : "\/collections\/adidas",
"title" : "Adidas Originals",
"links" : []
},{
"url" : "\/collections\/asics",
"title" : "Asics",
"links" : []
},{
"url" : "\/collections\/assembly-label",
"title" : "Assembly Label",
"links" : []
},{
"url" : "\/collections\/bellroy",
"title" : "Bellroy",
"links" : []
},{
"url" : "\/collections\/birkenstock",
"title" : "Birkenstock",
"links" : []
},{
"url" : "\/collections\/brie-leon",
"title" : "Brie Leon",
"links" : []
},{
"url" : "\/collections\/caitlin-crisp",
"title" : "Caitlin Crisp",
"links" : []
},{
"url" : "\/collections\/carhartt",
"title" : "Carhartt WIP",
"links" : []
},{
"url" : "\/collections\/caverley",
"title" : "Caverley",
"links" : []
},{
"url" : "\/collections\/commoners",
"title" : "Commoners",
"links" : []
},{
"url" : "\/collections\/converse",
"title" : "Converse",
"links" : []
},{
"url" : "\/collections\/crep-protect",
"title" : "Crep",
"links" : []
},{
"url" : "\/collections\/dominique-healy",
"title" : "Dominique Healy",
"links" : []
},{
"url" : "\/collections\/dr-martens",
"title" : "Dr Martens",
"links" : []
},{
"url" : "\/collections\/fred-perry",
"title" : "Fred Perry",
"links" : []
},{
"url" : "\/collections\/gramicci",
"title" : "Gramicci",
"links" : []
},{
"url" : "\/collections\/hansen-gretel",
"title" : "Hansen \u0026 Gretel",
"links" : []
},{
"url" : "\/collections\/ksubi",
"title" : "Ksubi",
"links" : []
},{
"url" : "\/collections\/jane-eppstein",
"title" : "Jane Eppstein",
"links" : []
},{
"url" : "\/collections\/maison-kitsune-1",
"title" : "Maison Kitsune",
"links" : []
},{
"url" : "\/collections\/marle",
"title" : "Marle",
"links" : []
},{
"url" : "\/collections\/merrell",
"title" : "Merrell",
"links" : []
},{
"url" : "\/collections\/moscot",
"title" : "Moscot",
"links" : []
},{
"url" : "\/collections\/musier-paris-1",
"title" : "Musier Paris",
"links" : []
},{
"url" : "\/collections\/nautica-japan",
"title" : "Nautica Japan",
"links" : []
},{
"url" : "\/collections\/nike",
"title" : "Nike",
"links" : [{
"url" : "\/collections\/nike-acg",
"title" : "Nike ACG"
}]
},{
"url" : "\/collections\/norse-projects",
"title" : "Norse Projects",
"links" : [{
"url" : "\/collections\/norse-projects-arktisk",
"title" : "Arktisk"
}]
},{
"url" : "\/collections\/nudie-jeans-co",
"title" : "Nudie Jeans Co",
"links" : []
},{
"url" : "\/collections\/ownley",
"title" : "Ownley",
"links" : []
},{
"url" : "\/collections\/patagonia",
"title" : "Patagonia",
"links" : []
},{
"url" : "\/collections\/polar-skate-co",
"title" : "Polar Skate Co",
"links" : []
},{
"url" : "\/collections\/porter-yoshida-co",
"title" : "Porter Yoshida \u0026 Co",
"links" : []
},{
"url" : "\/collections\/rains",
"title" : "Rains",
"links" : []
},{
"url" : "\/collections\/reebok",
"title" : "Reebok",
"links" : []
},{
"url" : "\/collections\/standard-issue",
"title" : "Standard Issue",
"links" : []
},{
"url" : "\/collections\/stone-island",
"title" : "Stone Island",
"links" : []
},{
"url" : "\/collections\/suicoke",
"title" : "Suicoke",
"links" : []
},{
"url" : "\/collections\/the-north-face",
"title" : "The North Face",
"links" : []
},{
"url" : "\/collections\/vans",
"title" : "Vans",
"links" : []
},{
"url" : "\/collections\/wild-things",
"title" : "Wild Things",
"links" : []
}]
},{
"url" : "\/collections\/limited-edition",
"title" : "Limited",
"links" : []
},{
"url" : "\/collections\/all-sale",
"title" : "Sale",
"links" : [{
"url" : "\/collections\/mens-sale-1",
"title" : "Mens Sale",
"links" : []
},{
"url" : "\/collections\/womens-sale",
"title" : "Womens Sale",
"links" : []
},{
"url" : "\/collections\/footwear-sale",
"title" : "Footwear Sale",
"links" : []
}]
},{
"url" : "#",
"title" : "Gift Guide",
"links" : [{
"url" : "\/collections\/for-her",
"title" : "For Her",
"links" : []
},{
"url" : "\/collections\/for-him",
"title" : "For Him",
"links" : []
},{
"url" : "\/collections\/for-anyone",
"title" : "For Anyone",
"links" : []
},{
"url" : "\/products\/area-51-gift-voucher",
"title" : "Gift Voucher",
"links" : []
},{
"url" : "#",
"title" : "Price Guide",
"links" : [{
"url" : "\/collections\/under-101",
"title" : "Under $100"
},{
"url" : "\/collections\/under-200",
"title" : "Under $200"
},{
"url" : "\/collections\/under-300",
"title" : "Under $300"
},{
"url" : "\/collections\/over-300",
"title" : "Over $300"
}]
}]
}]
,
"blocks": []
}
{
"component": "SectionCarousel",
"id": "1545015552170",
"settings": {},
"blocks": [{
"id": "4bd126bc-5bf4-41ac-916e-9618441ba5ea",
"settings": {"bg":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-2880x1240_cd078b5c-112c-4b9a-bfad-23654785bba9.png?v=1701297908","text_above_title":"NEW ARRIVAL","title":"CAITLIN CRISP","text_below_title":"Available in-store \u0026 online now","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/caitlin-crisp","btn_bg":"light"},
"type": "BlockCallToAction"
},{
"id": "413da21b-79a7-4f9b-a499-5a1e822942f1",
"settings": {"bg":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-2880x1240_34edc61f-16e5-4198-94f9-13d4c579b53e.png?v=1699929031","text_above_title":"NEW ARRIVAL","title":"NORSE PROJECTS","text_below_title":"Available in-store \u0026 online now","text_color":"dark","btn_text":"SHOP NOW","btn_url":"\/collections\/norse-projects","btn_bg":"dark"},
"type": "BlockCallToAction"
},{
"id": "1569729866610",
"settings": {"bg":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-2880x1240_c1d442cf-1b69-4437-b325-da9421965ab4.png?v=1699482220","text_above_title":"NEW ARRIVAL","title":"MARLE","text_below_title":"Available in-store \u0026 online now","text_color":"dark","btn_text":"SHOP NOW","btn_url":"\/collections\/marle","btn_bg":"dark"},
"type": "BlockCallToAction"
},{
"id": "cdb957fb-1344-43d0-86e4-be82f857541f",
"settings": {"bg":"\/\/area51store.co.nz\/cdn\/shop\/files\/HO23_ACW_GEO_FORMA_A08008C_16x9_4.jpg?v=1699304248","text_above_title":"NEW ARRIVAL","title":"CONVERSE X A-COLD-WALL*","text_below_title":"Available in-store \u0026 online now","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/converse","btn_bg":"light"},
"type": "BlockCallToAction"
},{
"id": "b5b16520-719f-45d9-922a-c5b7cfe01031",
"settings": {"bg":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-2880x1240_69364e41-1490-457d-bc99-0e4e204b4f84.png?v=1698186411","text_above_title":"NEW ARRIVAL","title":"FRED PERRY","text_below_title":"Available in-store \u0026 online now","text_color":"dark","btn_text":"SHOP NOW","btn_url":"\/collections\/fred-perry","btn_bg":"dark"},
"type": "BlockCallToAction"
},{
"id": "7158e12e-3f32-40fd-84ce-2c4154d798b9",
"settings": {"bg":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-2880x1240_f85b23e9-38a7-4271-be89-8b4117f3aa1e.png?v=1695253146","text_above_title":"NEW ARRIVAL","title":"POLAR SKATE","text_below_title":"Available in-store \u0026 online now","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/polar-skate-co","btn_bg":"light"},
"type": "BlockCallToAction"
}]
},
{
"component": "SectionFeatured",
"id": "2ada3c9b-4f96-47df-9b32-f7db1102f74d",
"settings": {"title":"Featured"},
"blocks": [{
"id": "1f717098-860f-46e5-a833-c159c6d44eef",
"settings": {"text_above_title":"","title":"","text_below_title":"","url":null},
"type": "BlockBannerStacked"
},{
"id": "03f6e658-7554-4ea7-8883-e7e47ad51142",
"settings": {"text_above_title":"","title":"","text_below_title":"","url":null},
"type": "BlockBannerStacked"
}]
},
{
"component": "SectionFeatured",
"id": "9e165d5c-39bf-4ccb-a171-6c1c7d4c1bfe",
"settings": {"title":"Featured"},
"blocks": [{
"id": "c52f827f-a13a-48f4-af6e-8484f80763dc",
"settings": {"product1":"mtss2332ivo","product2":"mpss2301ivo","product3":"mdss2335bla","product4":"mdss2335ivo"},
"type": "BlockProductGrid"
},{
"id": "3dd3ef1f-5e7a-401f-b670-dea59f6e1531",
"settings": {"bg":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-912x1221_e1b892d0-c66c-42af-898c-98475a7f3a56.png?v=1701136883","text_above_title":"NEW ARRIVAL","title":"MARLE","text_below_title":"Available in-store \u0026 online now","text_color":"dark","btn_text":"SHOP NOW","btn_url":"\/collections\/marle","btn_bg":"dark"},
"type": "BlockCallToAction"
}]
},
{
"component": "SectionFeatured",
"id": "1523425081124",
"settings": {"title":""},
"blocks": [{
"id": "1523425806477",
"settings": {"bg":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-912x1221_309386d9-bac2-4316-a0b8-2b6422322652.png?v=1699931685","text_above_title":"NEW ARRIVAL","title":"HANSEN \u0026 GRETEL","text_below_title":"Available in-store \u0026 online now","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/hansen-gretel","btn_bg":"light"},
"type": "BlockCallToAction"
},{
"id": "fbdb7341-ea69-448c-a83f-6776dfd0e800",
"settings": {"product1":"r20235051f","product2":"r20236265f","product3":"r20235663","product4":"r20236197"},
"type": "BlockProductGrid"
}]
},
{
"component": "SectionInstagram",
"id": "02ab09f8-00f6-4405-9b17-b99a5379f78a",
"settings": {"title":""},
"blocks": []
},
{
"component": "SectionFeatured",
"id": "3d0454f4-ad92-409e-a762-7df68d3f384f",
"settings": {"title":"Featured"},
"blocks": [{
"id": "09be30e1-a60d-4480-b314-e663380f126a",
"settings": {"image":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-1350x1120_9fbbf1e3-7981-4ba0-b0b7-b2d3a4c26f77.png?v=1692586174","text_above_title":"GIFT GUIDE","title":"FOR HIM","text_below_title":"SHOP NOW","url":"\/collections\/for-him"},
"type": "BlockBannerStacked"
},{
"id": "a3abb48a-ea3a-4b11-91d3-e63b63a8e7a5",
"settings": {"image":"\/\/area51store.co.nz\/cdn\/shop\/files\/TEMPLATE-1350x1120_1aeac5e0-eaf0-4a41-bb28-bc7b05705212.png?v=1701058053","text_above_title":"GIFT GUIDE","title":"FOR HER","text_below_title":"SHOP THE GIFT GUIDE","url":"\/collections\/for-her"},
"type": "BlockBannerStacked"
}]
},
{
"id": "footer",
"settings": {"menu":"footer"},
"menu":[{
"url" : "#",
"title" : "Information",
"links" : [{
"url" : "\/pages\/shipping",
"title" : "Shipping",
"links" : []
},{
"url" : "\/pages\/returns",
"title" : "Returns",
"links" : []
},{
"url" : "\/pages\/privacy-policy",
"title" : "Privacy",
"links" : []
}]
},{
"url" : "\/account",
"title" : "Customer",
"links" : [{
"url" : "\/account",
"title" : "Account",
"links" : []
},{
"url" : "\/pages\/contact-n-faq",
"title" : "Contact Us",
"links" : []
}]
},{
"url" : "\/policies\/terms-of-service",
"title" : "Terms of Service",
"links" : [{
"url" : "\/pages\/limited-sneaker-releases",
"title" : "Limited Sneaker Release ",
"links" : []
},{
"url" : "\/pages\/terms-conditions",
"title" : "Terms \u0026 Conditions",
"links" : []
}]
},{
"url" : "\/pages\/stores",
"title" : "About Us",
"links" : [{
"url" : "\/pages\/the-story",
"title" : "The Story",
"links" : []
},{
"url" : "\/pages\/stores",
"title" : "Store Locations",
"links" : []
}]
}]
,
"blocks": []
}
{"edition_terms":"One pair per person.\n\nAll sales are final, we do not accept returns on special release product.\n\nAny orders that do no adhere to the above will be cancelled and refunded.","edition_notes_before_add":"Please note: this is a special release product and all sales are final.","launch_terms":"","discount_label_enabled":true,"discount_label_background":"#000000","discount_label_color":"#f8f8f3","discount_label_text":"\u003cp\u003eNOW ON SALE\u003c\/p\u003e","discount_label_tag":"","discount_label_collection":"stone-island-e-o-s-w23","checkout_header_image":"\/\/area51store.co.nz\/cdn\/shop\/files\/a51.png?v=1613163811","checkout_logo_image":"\/\/area51store.co.nz\/cdn\/shop\/files\/Area_51_new_logo.png?v=1613534588","checkout_logo_position":"center","checkout_logo_size":"medium","checkout_body_background_image":null,"checkout_body_background_color":"#ffffff","checkout_input_background_color_mode":"white","checkout_sidebar_background_image":null,"checkout_sidebar_background_color":"#fafafa","checkout_heading_font":"-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'","checkout_body_font":"-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'","checkout_accent_color":"#000000","checkout_button_color":"#000000","checkout_error_color":"#e32c2b","customer_layout":"customer_area"}