Area 51

The Barbour story began in 1894 in the Market Place in South Shields. Today the 5th generation family owned business remains in the North East, with Barbour's headquarters located in Simonside, South Shields. Barbour remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.

Norse Projects based in Copenhagen, Denmark, designs and develops seasonal collections of menswear, blending influences from streetwear and classical work wear with high-end fashion.

Assembly Label was born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, their collections are clean and considered, favouring high-quality materials and refined detail over adornment.