Area 51

Thisisneverthat is contemporary Korean streetwear brand founded in Seoul in 2010, known for its graphic-heavy, modern designs that blend global streetwear aesthetics with a unique Korean identity, drawing inspiration from 90s and 2000s street cultures, military styles, and the vibrant subcultures of Seoul. The brand is characterized by its laid-back basics, technical outerwear, and experimental designs, gaining international acclaim through high-profile collaborations and a strong connection to the K-pop and art scenes.

Norse Projects based in Copenhagen, Denmark, designs and develops seasonal collections of menswear, blending influences from streetwear and classical work wear with high-end fashion.

The Barbour story began in 1894 in the Market Place in South Shields. Today the 5th generation family owned business remains in the North East, with Barbour's headquarters located in Simonside, South Shields. Barbour remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.