Area 51

Japanese fashion label South2West8, which takes its moniker from the street corners of its Sapporo flagship store, has long directed its sartorial lens toward the age-old method of fly-fishing, “Tenkara.” Untethered by tradition, the imprint has concocted a modern wardrobe inspired by the technique’s waders and rods, offering a ready-to-wear lineup that explores the duality of function and design.

Rooted from the original New York-based Nautica apparel brand, Nautica Japan stays true to Nautica’s marine elements, the ethos of the brand since its inception, while not limiting its identity to just sailing and the 80’s-90’s NY streets. The brand’s collections set itself apart from the original sportswear label with throwback silhouettes, baggy cuts, and retro-inspired graphics catered to the Japanese market.