Area 51

Rooted from the original New York-based Nautica apparel brand, Nautica Japan stays true to Nautica’s marine elements, the ethos of the brand since its inception, while not limiting its identity to just sailing and the 80’s-90’s NY streets. The brand’s collections set itself apart from the original sportswear label with throwback silhouettes, baggy cuts, and retro-inspired graphics catered to the Japanese market.

Founded in Oregon, USA in 1972 by Bill Bowerman and Phil Knight, the legendary Nike sportswear label needs little introduction. Designed for sport and crafted for life, their cutting edge sneakers, finished with the iconic 'Swoosh' are embedded in the brand's DNA and worn globally by the world's top athletes and tastemakers alike.

Assembly Label was born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, their collections are clean and considered, favouring high-quality materials and refined detail over adornment.