{
"id": "header",
"settings": {"menu":"main-menu","announcement":"FREE SHIPPING WITHIN NZ ON ORDERS $200+"},
"menu":[{
"url" : "\/collections\/all-mens",
"title" : "Mens",
"links" : [{
"url" : "\/collections\/mens-new-arrivals",
"title" : "NEW ARRIVALS",
"links" : []
},{
"url" : "\/collections\/all-mens",
"title" : "APPAREL",
"links" : [{
"url" : "\/collections\/mens-shirts",
"title" : "SHIRTS"
},{
"url" : "\/collections\/mens-tops-tees",
"title" : "TOPS \u0026 TEES"
},{
"url" : "\/collections\/mens-shorts",
"title" : "SHORTS"
},{
"url" : "\/collections\/mens-pants",
"title" : "PANTS"
},{
"url" : "\/collections\/mens-denim",
"title" : "DENIM"
},{
"url" : "\/collections\/mens-jackets-coats",
"title" : "JACKETS \u0026 COATS"
},{
"url" : "\/collections\/mens-sweaters-knits",
"title" : "SWEATERS \u0026 KNITS"
}]
},{
"url" : "\/collections\/mens-footwear",
"title" : "FOOTWEAR",
"links" : [{
"url" : "\/collections\/mens-footwear",
"title" : "SHOES"
},{
"url" : "\/collections\/mens-socks",
"title" : "SOCKS"
},{
"url" : "\/collections\/shoe-care-accessories",
"title" : "SHOE CARE"
},{
"url" : "\/collections\/mens-footwear-sale",
"title" : "SALE"
}]
},{
"url" : "\/collections\/accessories-all",
"title" : "ACCESSORIES",
"links" : [{
"url" : "\/collections\/gift-cards",
"title" : "GIFT VOUCHERS"
},{
"url" : "\/collections\/mens-hats",
"title" : "HATS"
},{
"url" : "\/collections\/mens-beanies",
"title" : "BEANIES"
},{
"url" : "\/collections\/mens-sunglasses",
"title" : "SUNGLASSES"
},{
"url" : "\/collections\/mens-wallets",
"title" : "WALLETS"
},{
"url" : "\/collections\/mens-backpacks",
"title" : "BAGS"
},{
"url" : "\/collections\/mens-socks",
"title" : "SOCKS"
}]
},{
"url" : "\/collections\/mens-sale",
"title" : "SALE",
"links" : []
},{
"url" : "\/products\/area-51-gift-voucher",
"title" : "GIFT VOUCHERS",
"links" : []
}]
},{
"url" : "\/collections\/womens-view-all",
"title" : "Womens",
"links" : [{
"url" : "\/collections\/womens-new-arrivals",
"title" : "NEW ARRIVALS",
"links" : []
},{
"url" : "\/collections\/womens-view-all",
"title" : "APPAREL",
"links" : [{
"url" : "\/collections\/womens-dresses",
"title" : "DRESSES"
},{
"url" : "\/collections\/womens-skirts",
"title" : "SKIRTS"
},{
"url" : "\/collections\/womens-shorts",
"title" : "SHORTS"
},{
"url" : "\/collections\/womens-tops-tees",
"title" : "TOPS \u0026 TEES"
},{
"url" : "\/collections\/womens-singlets",
"title" : "SINGLETS \u0026 CAMIS"
},{
"url" : "\/collections\/womens-sweaters-knits",
"title" : "SWEATERS \u0026 KNITS"
},{
"url" : "\/collections\/womens-jackets-coats",
"title" : "JACKETS \u0026 COATS"
},{
"url" : "\/collections\/womens-denim",
"title" : "DENIM"
},{
"url" : "\/collections\/womens-pants",
"title" : "PANTS"
}]
},{
"url" : "\/collections\/womens-footwear",
"title" : "FOOTWEAR",
"links" : [{
"url" : "\/collections\/womens-footwear",
"title" : "SHOES"
},{
"url" : "\/collections\/shoe-care-accessories",
"title" : "SHOE CARE"
},{
"url" : "\/collections\/womens-footwear-sale",
"title" : "SALE"
}]
},{
"url" : "\/collections\/accessories-all",
"title" : "ACCESSORIES",
"links" : [{
"url" : "\/collections\/gift-cards",
"title" : "GIFT VOUCHERS"
},{
"url" : "\/collections\/womens-hats",
"title" : "HATS"
},{
"url" : "\/collections\/womens-beanies",
"title" : "BEANIES"
},{
"url" : "\/collections\/womens-sunglasses",
"title" : "SUNGLASSES"
},{
"url" : "\/collections\/womens-wallets",
"title" : "WALLETS"
},{
"url" : "\/collections\/womens-handbags",
"title" : "HANDBAGS"
},{
"url" : "\/collections\/womens-jewellery",
"title" : "JEWELLERY"
}]
},{
"url" : "\/collections\/womens-sale",
"title" : "SALE",
"links" : []
},{
"url" : "\/products\/area-51-gift-voucher",
"title" : "GIFT VOUCHERS",
"links" : []
}]
},{
"url" : "#",
"title" : "Brands",
"links" : [{
"url" : "\/collections\/adidas",
"title" : "Adidas Originals",
"links" : []
},{
"url" : "\/collections\/asics",
"title" : "Asics",
"links" : []
},{
"url" : "\/collections\/assembly-label",
"title" : "Assembly Label",
"links" : []
},{
"url" : "\/collections\/bellroy",
"title" : "Bellroy",
"links" : []
},{
"url" : "\/collections\/birkenstock",
"title" : "Birkenstock",
"links" : []
},{
"url" : "\/collections\/brie-leon",
"title" : "Brie Leon",
"links" : []
},{
"url" : "\/collections\/carhartt",
"title" : "Carhartt WIP",
"links" : []
},{
"url" : "\/collections\/commoners",
"title" : "Commoners",
"links" : []
},{
"url" : "\/collections\/converse",
"title" : "Converse",
"links" : []
},{
"url" : "\/collections\/crep-protect",
"title" : "Crep Protect",
"links" : []
},{
"url" : "\/collections\/dr-martens",
"title" : "Dr Martens",
"links" : []
},{
"url" : "\/collections\/fred-perry",
"title" : "Fred Perry",
"links" : []
},{
"url" : "\/collections\/hansen-gretel",
"title" : "HANSEN \u0026 GRETEL",
"links" : []
},{
"url" : "\/collections\/ksubi",
"title" : "Ksubi",
"links" : []
},{
"url" : "\/collections\/maison-kitsune-1",
"title" : "Maison Kitsune",
"links" : []
},{
"url" : "\/collections\/marle",
"title" : "Marle",
"links" : []
},{
"url" : "\/collections\/moscot",
"title" : "MOSCOT",
"links" : []
},{
"url" : "\/collections\/musier-paris-1",
"title" : "Musier Paris",
"links" : []
},{
"url" : "\/collections\/nike",
"title" : "Nike",
"links" : []
},{
"url" : "\/collections\/nike-acg",
"title" : "NIKE ACG",
"links" : []
},{
"url" : "\/collections\/norse-projects",
"title" : "Norse Projects",
"links" : []
},{
"url" : "\/collections\/nudie-jeans-co",
"title" : "Nudie Jeans Co",
"links" : []
},{
"url" : "\/collections\/ownley",
"title" : "Ownley",
"links" : []
},{
"url" : "\/collections\/patagonia",
"title" : "Patagonia",
"links" : []
},{
"url" : "\/collections\/polar-skate-co",
"title" : "POLAR SKATE CO",
"links" : []
},{
"url" : "\/collections\/porter-yoshida-co",
"title" : "Porter Yoshida \u0026 Co",
"links" : []
},{
"url" : "\/collections\/rains",
"title" : "Rains",
"links" : []
},{
"url" : "\/collections\/standard-issue",
"title" : "Standard Issue",
"links" : []
},{
"url" : "\/collections\/stone-island",
"title" : "Stone Island",
"links" : []
},{
"url" : "\/collections\/suicoke",
"title" : "Suicoke",
"links" : []
},{
"url" : "\/collections\/the-north-face",
"title" : "THE NORTH FACE",
"links" : []
},{
"url" : "\/collections\/triumph-disaster",
"title" : "Triumph \u0026 Disaster",
"links" : []
},{
"url" : "\/collections\/vans",
"title" : "Vans",
"links" : []
}]
},{
"url" : "\/collections\/footwear-new-arrivals",
"title" : "Footwear",
"links" : [{
"url" : "\/collections\/footwear-new-arrivals",
"title" : "New Arrivals",
"links" : []
},{
"url" : "\/collections\/mens-footwear",
"title" : "MENS",
"links" : [{
"url" : "\/collections\/mens-socks",
"title" : "Socks"
},{
"url" : "\/collections\/shoe-care-accessories",
"title" : "Shoe Care \u0026 Accessories"
},{
"url" : "\/collections\/mens-footwear-sale",
"title" : "SALE"
}]
},{
"url" : "\/collections\/womens-footwear",
"title" : "WOMENS",
"links" : [{
"url" : "\/collections\/mens-socks",
"title" : "SOCKS"
},{
"url" : "\/collections\/shoe-care-accessories",
"title" : "Shoe Care \u0026 Accessories"
},{
"url" : "\/collections\/womens-footwear-sale",
"title" : "SALE"
}]
},{
"url" : "#",
"title" : "BRANDS",
"links" : [{
"url" : "\/collections\/adidas-footwear",
"title" : "ADIDAS"
},{
"url" : "\/collections\/asics",
"title" : "ASICS"
},{
"url" : "\/collections\/birkenstock",
"title" : "BIRKENSTOCK"
},{
"url" : "\/collections\/converse",
"title" : "CONVERSE"
},{
"url" : "\/collections\/dr-martens",
"title" : "DR MARTENS"
},{
"url" : "\/collections\/nike-footwear",
"title" : "NIKE"
},{
"url" : "\/collections\/reebok",
"title" : "REEBOK"
},{
"url" : "\/collections\/suicoke",
"title" : "SUICOKE"
},{
"url" : "\/collections\/vans-footwear",
"title" : "VANS"
}]
}]
},{
"url" : "\/pages\/launches",
"title" : "Launches",
"links" : []
},{
"url" : "\/pages\/stores",
"title" : "Stores",
"links" : []
}]
,
"blocks": []
}
{
"component": "SectionCarousel",
"id": "1643575900c21b4341",
"settings": {},
"blocks": [{
"id": "930bace3-8e9b-4600-acbc-816b29c1bb8d",
"settings": {"bg":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/232.jpg?v=1652844125","text_above_title":"INTRODUCING","title":"MUSIER PARIS","text_below_title":"","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/musier-paris-1","btn_bg":"light"},
"type": "BlockCallToAction"
},{
"id": "69bc1f08-3234-427b-b067-9df75d4a5f8f",
"settings": {"bg":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/1_537d238d-c2c5-4926-beda-9bf2822b5117.jpg?v=1652397283","text_above_title":"","title":"","text_below_title":"","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/the-north-face","btn_bg":"light"},
"type": "BlockCallToAction"
}]
},
{
"component": "SectionCarousel",
"id": "1545015552170",
"settings": {},
"blocks": [{
"id": "1577220153496",
"settings": {"bg":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/GreenLS_2_1408x960_0e0d05cd-5560-4b18-8190-26d103a66df8.jpg?v=1651205206","text_above_title":"NEW SEASON","title":"POLAR SKATE CO","text_below_title":"","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/polar-skate-co","btn_bg":"light"},
"type": "BlockCallToAction"
},{
"id": "1569729866610",
"settings": {"bg":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/billie_x_nike.jpg?v=1650921576","text_above_title":"LIMITED COLLECTION","title":"NIKE | BILLIE EILISH","text_below_title":"","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/nike-x-billie-eilish","btn_bg":"light"},
"type": "BlockCallToAction"
},{
"id": "1590451861334",
"settings": {"bg":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/online_banner_691464d3-92ca-4212-bd49-b84bb825d5a3.jpg?v=1648071701","text_above_title":"NEW SEASON","title":"STONE ISLAND","text_below_title":"","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/stone-island","btn_bg":"light"},
"type": "BlockCallToAction"
}]
},
{
"component": "SectionCarousel",
"id": "1614338962dfc17c7a",
"settings": {},
"blocks": [{
"id": "2d6fb0da-621d-4900-a16f-99ae2c16889c",
"settings": {"bg":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/1_8cffc932-e0b2-4131-b290-88deaca6afe6.jpg?v=1650516876","text_above_title":"NEW SEASON","title":"CARHARTT WIP","text_below_title":"","text_color":"light","btn_text":"SHOP NOW","btn_url":"\/collections\/carhartt","btn_bg":"light"},
"type": "BlockCallToAction"
}]
},
{
"component": "SectionFeatured",
"id": "164513515060324d39",
"settings": {"title":"Featured"},
"blocks": [{
"id": "f8181598-ad27-4613-831b-9fae88446f31",
"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/11_f8d514d9-ba95-460a-8d9e-a42de3daa355.jpg?v=1652411996","text_above_title":"NEW SEASON","title":"NORSE PROJECTS","text_below_title":"","url":"\/collections\/norse-projects"},
"type": "BlockBannerStacked"
},{
"id": "068ad786-5170-426a-850b-f36e59c1a027",
"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/1_fe28007d-4380-4a72-ab40-090572a6b5c3.jpg?v=1652411838","text_above_title":"THE RIVER ANSWER","title":"MARLE","text_below_title":"","url":"\/collections\/marle"},
"type": "BlockBannerStacked"
}]
},
{
"component": "SectionFeatured",
"id": "1523425055969",
"settings": {"title":""},
"blocks": [{
"id": "1523425679451",
"settings": {"product1":"cv0552393","product2":"cv0554697","product3":"cw5460393","product4":"dv3055697"},
"type": "BlockProductGrid"
},{
"id": "1523425685009",
"settings": {"bg":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/CV0552-393-PHSYM001-2000.png?v=1653011749","text_above_title":"","title":"","text_below_title":"","text_color":"light","btn_text":"","btn_url":null,"btn_bg":"light"},
"type": "BlockCallToAction"
}]
},
{
"component": "SectionFeatured",
"id": "1523425081124",
"settings": {"title":""},
"blocks": [{
"id": "1523425806477",
"settings": {"bg":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/1_74e085f2-80cd-47f0-9f8a-76d470c92e03.jpg?v=1652910624","text_above_title":"","title":"","text_below_title":"","text_color":"light","btn_text":"","btn_url":null,"btn_bg":"light"},
"type": "BlockCallToAction"
},{
"id": "1523425809458",
"settings": {"product1":"dq3505100","product2":"dv0562600","product3":"dm0521001","product4":"dh4621300"},
"type": "BlockProductGrid"
}]
},
{
"id": "footer",
"settings": {"menu":"footer"},
"menu":[{
"url" : "#",
"title" : "Info",
"links" : [{
"url" : "\/pages\/shipping",
"title" : "Shipping",
"links" : []
},{
"url" : "\/pages\/returns",
"title" : "Returns",
"links" : []
},{
"url" : "\/pages\/limited-sneaker-releases",
"title" : "Limited Sneaker Release ",
"links" : []
},{
"url" : "\/pages\/terms-conditions",
"title" : "Terms \u0026 Conditions",
"links" : []
},{
"url" : "\/pages\/privacy-policy",
"title" : "Privacy",
"links" : []
}]
},{
"url" : "\/account",
"title" : "Customer",
"links" : [{
"url" : "\/account",
"title" : "Account",
"links" : []
},{
"url" : "\/pages\/contact-n-faq",
"title" : "Contact Us",
"links" : []
}]
}]
,
"blocks": []
}
{"edition_terms":"One pair per person\nSpecial releases will not be eligible for loyalty points for in-store \u0026 online.\nSpecial releases are offered to our New Zealand customers first and will be available to overseas customers 48 hours from launch.\nOverseas orders can be made from (Sunday 11th March at 12pm NZDT).\nAll sales are final, we do not accept returns on special release product.\nAny orders that do no adhere to the above will be cancelled and refunded.","edition_notes_before_add":"Please note: this is a special release product and all sales are final. We do not accept returns or exchanges.","launch_terms":"","discount_label_enabled":false,"discount_label_background":"#000000","discount_label_color":"#ffffff","discount_label_text":"","discount_label_tag":"","discount_label_collection":"nuptse-collection","checkout_header_image":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/a51.png?v=1524084716","checkout_logo_image":"\/\/cdn.shopify.com\/s\/files\/1\/2500\/8302\/files\/Area_51_new_logo.png?v=1589844130","checkout_logo_position":"center","checkout_logo_size":"medium","checkout_body_background_image":null,"checkout_body_background_color":"#ffffff","checkout_input_background_color_mode":"white","checkout_sidebar_background_image":null,"checkout_sidebar_background_color":"#fafafa","checkout_heading_font":"-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'","checkout_body_font":"-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'","checkout_accent_color":"#000000","checkout_button_color":"#000000","checkout_error_color":"#e32c2b","customer_layout":"customer_area"}