Area 51

The Signature Series is a unique partner program that allows for different design visionaries to apply their signature touch to key seasonal models, deepening product storytelling and further elevating design language through their distinctive lens.

To introduce the next model of the GEL-NYC™ franchise, HSDT reimagines the GEL-NYC™ 2.0 sneaker with industrial influences from New York City.

For this project, HSDT celebrates the often-overlooked industrial elements that form the backbone of New York City. ""The Architecture of Everyday Life"" serves as the foundation for this collaboration. Drawing inspiration from the city's utilitarian structures and industrial core, we aim to create a design that reflects the rugged elegance of New York's urban environment.

Each shoe features a personalized Sound Mind, Sound Body message from the partner inside the shoe tongue. HSDT's message, ""The World Is Yours"" reflects the spirit of NYC, encouraging you to carry that energy into every step of your day."

Size & Fit

• US Sizing
• True To Size

*Limited sneaker release T&C's apply

New Zealand

• Cost: $10 NZD
• Please allow 1-3 working days (rural areas and orders containing Limited Sneaker Releases may take longer)

Australia

• Cost: $40 NZD
• Please allow 5-10 working days

International

• Please email online@areafiftyone.co.nz with the item and address so we can provide a quotation

For more information please head to our Shipping page here.

Any full-priced item purchased online is eligible for exchange or refund if returned within 14 days from the date of purchase. Sale items and Limited Sneaker Release items are non-returnable and non-refundable. 

Eligble items must be unused, with the original tags and packaging still intact to the product. When returning footwear, please ensure the box is well protected as this is considered part of the product.

For more information please head to our Returns page here.