Area 51

ROA is an Italian shoe and apparel brand founded in 2015. Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes. ROA takes the sportswear attitude and applies it to outdoors footwear. The brand exalts the values of functionality through the use of avant-garde materials and construction techniques of performance derivation.