Area 51

Polar Skate Co. is a Swedish skatewear brand and professional skate team based in the city of Malmö. Founded and owned by Pontus Alv, the brand’s products and creative direction are defined in collaboration with team members Stefan Narancic and Jacob Ovgren. Polar Skate Co offers streetwear in a minimalist fashion that is so typical of Scandinavian design, made for the every day.