Area 51

First launched in 2008, Japanese brand Ordinary Fits is the brainchild of designer Makoto Kodama. Based in Japan's denim capital of Okayama, playing with fits and washes to create items that will become "future vintage", the label prides itself on producing long-lasting staple clothing. Blending classic workwear and military styles with a focus on timeless silhouettes and quality materials for easy everyday wearing. Ordinary Fits is anything but ordinary.

One of the first brands to find its home under the Nepenthes umbrella, Keizo Shimizu’s label Needles menswear debuted in 1997, and remains one of the most renowned Japanese labels to this day. A unique marriage of casual Americana aesthetics and traditional Japanese tailoring features that has made Needles a globally recognised name.