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Fred Perry
In 1940 Fred Perry, a world famous tennis player, was approached by Tibby Wegner, an Austrian footballer, who had just invented an antiperspirant device. Perry added a few modifications and together they created the first ever sweatband. Inspired by the prosperity of their first product Perry went on to launch his first line of T-shirts at the 1952 Wimbledon. With immediate success Fred Perry quickly became a fashion household name and symbol of Mod Culture with his iconic laurel wreath.
![Fred Perry](http://area51store.co.nz/cdn/shop/collections/Desktop_8620d305-b36a-4a64-8a0d-167bfbaabe66.png?v=1712115608)
Men's Sweaters & Knits
![Oversized Knit Jumper - Black/White Stripe](http://area51store.co.nz/cdn/shop/files/1_ef3ef0ff-93d4-40a3-ab65-71e76bbfe809.png?v=1717718036)
![Display Image](http://area51store.co.nz/cdn/shop/files/1_ef3ef0ff-93d4-40a3-ab65-71e76bbfe809.png?v=1717718036)
New Arrival
Commoners
Oversized Knit Jumper - Black/White Stripe
$230.00
SMLXL
![American Script Hooded Sweat - Lumber](http://area51store.co.nz/cdn/shop/files/1_4b45d24d-5b69-467c-9854-474bd2c3d9a0.png?v=1717625462)
![Display Image](http://area51store.co.nz/cdn/shop/files/1_c1538d52-411b-41d3-96f3-fb97719c8eed.png?v=1717625468)
New Arrival
Carhartt WIP
American Script Hooded Sweat - Lumber
$290.00
SMLXLXXL
![American Script Hooded Jacket - Wax](http://area51store.co.nz/cdn/shop/files/1_c358741e-1df9-42cb-9aa9-5d8059022d07.png?v=1717625060)
![Display Image](http://area51store.co.nz/cdn/shop/files/1_c358741e-1df9-42cb-9aa9-5d8059022d07.png?v=1717625060)
New Arrival
Carhartt WIP
American Script Hooded Jacket - Wax
$350.00
SMLXLXXL
![American Script Sweat - Black](http://area51store.co.nz/cdn/shop/files/1_557cc24a-520a-4504-b5b5-d6405a2d55d7.png?v=1717623556)
![Display Image](http://area51store.co.nz/cdn/shop/files/1_557cc24a-520a-4504-b5b5-d6405a2d55d7.png?v=1717623556)
New Arrival
Carhartt WIP
American Script Sweat - Black
$245.00
SMLXLXXL