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Fred Perry
In 1940 Fred Perry, a world famous tennis player, was approached by Tibby Wegner, an Austrian footballer, who had just invented an antiperspirant device. Perry added a few modifications and together they created the first ever sweatband. Inspired by the prosperity of their first product Perry went on to launch his first line of T-shirts at the 1952 Wimbledon. With immediate success Fred Perry quickly became a fashion household name and symbol of Mod Culture with his iconic laurel wreath.
![Fred Perry](http://area51store.co.nz/cdn/shop/collections/Desktop_8620d305-b36a-4a64-8a0d-167bfbaabe66.png?v=1712115608)
Men's Tops & Tees
![SS Tube T-Shirt - Sunray](http://area51store.co.nz/cdn/shop/files/1_b1d1f07d-06d1-4bbb-bada-620c328afd83.png?v=1717636274)
![Display Image](http://area51store.co.nz/cdn/shop/files/1_b1d1f07d-06d1-4bbb-bada-620c328afd83.png?v=1717636274)
New Arrival
Carhartt WIP
SS Tube T-Shirt - Sunray
$135.00
SMLXLXXL
![SS Tube T-Shirt - Tyrian](http://area51store.co.nz/cdn/shop/files/1_996ce571-6d54-4d1d-8eb0-ae052ad8f2c8.png?v=1717636157)
![Display Image](http://area51store.co.nz/cdn/shop/files/1_996ce571-6d54-4d1d-8eb0-ae052ad8f2c8.png?v=1717636157)
New Arrival
Carhartt WIP
SS Tube T-Shirt - Tyrian
$135.00
SMLXLXXL
![Short Sleeve Henley T-Shirt - Ecru](http://area51store.co.nz/cdn/shop/files/1_2cb9715a-e777-43f7-ba98-164675879de0.png?v=1715814312)
![Display Image](http://area51store.co.nz/cdn/shop/files/1_2cb9715a-e777-43f7-ba98-164675879de0.png?v=1715814312)
Nudie Jeans Co
Short Sleeve Henley T-Shirt - Ecru
$190.00
SMLXL
![A.P.C. x JJJJound Weekend Button Up Shirt - Dark Navy](http://area51store.co.nz/cdn/shop/files/1_a493fa52-a9d7-4273-acb9-8c6df904668e.png?v=1715658021)
![Display Image](http://area51store.co.nz/cdn/shop/files/1_a493fa52-a9d7-4273-acb9-8c6df904668e.png?v=1715658021)
Sale
A.P.C.
A.P.C. x JJJJound Weekend Button Up Shirt - Dark Navy
$450.00 $315.00
SMLXL